Tecnocasa

Client

Tecnocasa España

Project

Digital Marketing Management

We did

Digital Strategy
Paid Campaign Management
Art Direction
Blog Management
Web Development

Paid campaign

Analysis of the previous paid media strategy of the Account, development of a strategy aimed to increase the number of leads and GA Audiences.

Analysis Optimize Account history by understanding which area of the site have been tested.

Proposed solutions

Built and launched multiple Google Ads Campaigns
Creating tailored audiences in GA
Launch A/B test in the main pages of the site with the purpose to:

  • Increase the number of Lead submitted
  • Create tailored Audiences for Google Ads Campaigns
  • Improve the experience for specific users wit Optimize

Some results

3,814

Forms submitted

+325

Uplift in form submit CVR

+88

Conversion Rate

+308

Impression Share